Rimini Pass: experience the territory with a Click

VisitRimini launches a strategic digital tool, capable of improving the quality of the guest experience, fostering sustainable tourism development

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VisitRimini, DMC of Rimini Municipality, has launched the Rimini Pass, a new digital tool designed to enhance the visitor experience and promote sustainable tourism development in the area. This strategic initiative aims to connect Rimini's rich tourist resources and improve the accessibility of the city and its hinterland.

The Rimini Pass is conceived as a digital tourist card, providing an integrated and paperless experience for visitors to explore the main points of interest in Rimini and its surrounding territory. Among its numerous advantages, the Pass includes:

  • Access to Cultural Sites: Entry to 10 cultural sites, museums, and monuments.
  • Discounts and Attractions: Discounts on entry to 8 attractions and experiences, including renowned theme parks like Mirabilandia, Oltremare Riccione, Cattolica Aquarium, Italia in Miniatura, Aquafan, and Fiabilandia, as well as Onferno Caves.
  • Public Transport: Direct and unlimited access to Start Romagna public transport.
  • Planning and Interactivity: The ability to book visits and enjoy an interactive experience with maps and thematic itineraries. Discounts also apply to Rimini City Tours, experiences at Misano World Circuit, and at partner restaurants and shops.

Thanks to a dedicated website and a multilingual App (Italian, English, Spanish, French, German), visitors can easily plan their trip and access attractions in an immediate and simple way.

With the Rimini Pass, which includes public transport, museum offers, discounts in theme parks, restaurants and shops, guides and itineraries in 5 languages, VisitRimini intends to contribute to creating an integrated ecosystem between culture, mobility and operators in a synergic perspective between the coast and the hinterland, involving private operators including hotels, bathing establishments and shops, while promoting the use of public transport.

The Pass is designed for a wide range of visitors, including Italian and international tourists, families, couples, or groups of friends, and even residents who wish to rediscover the city from a new perspective. It offers a convenient, flexible, and cost-effective all-in-one solution to explore the city, optimizing time and expenses. E

The Rimini Pass is available in different validity periods:

  • 1-Day Pass (24 hours): Adult (€29.90), Reduced (8-17 years old: €19.90)
  • 3-Day Pass: Adult (€44.90), Reduced (8-17 years old: €34.90)
  • 7-Day Pass: Adult (€59.90), Reduced (8-17 years old: €49.90)

Thanks to the partnership with Start Romagna the Pass allows use of public transport (such as Metromare and buses) via a QR code available within the app: 1 Day Pass includes a 5 Zone Day Ticket - 3 Days includes a Romagna Smart Pass ticket valid for 3 calendar days and 7 Days includes a Romagna Smart Pass ticket valid for 7 calendar days.

The Pass can be purchased online at pass.visitrimini.com or at IAT (Tourist Information) offices, Info points, and participating operators. Visitors can download the Rimini Pass App from the Play Store or App Store, activate their pass, and then plan their trip by exploring, choosing, and booking their preferred attractions. Entry is simply by scanning the voucher at the chosen attraction.

It allows entry to a selection of cultural attractions, museums and monuments in the city and the surrounding area: Domus del Chirurgo, Museo della Città, Fellini Museum, Rocca Malatestiana di Verucchio, Verucchio Archaeological Museum, Grotta Monumentale di Santarcangelo and Casamatta, Fortezza di San Leo, Museo di Arte Sacra, Castello di Montefiore Conca and Museo del Bottone
and discounts at various attractions: Grotte di Onferno, Mirabilandia, Oltremare Riccione, Acquario di Cattolica, Italia in Miniatura, Aquafan and Fiabilandia
as well as discounts on Rimini City Tours, experiences at Misano World Circuit, in restaurants and affiliated shops, itineraries and audio guides.

The list of attractions included is a work in progress for all those in the area who would like to collaborate with this important tool.

The Rimini Pass was developed by Vox Group, an Italian company specializing in digital innovations and a market leader in providing audio guides, tour guides, tourist product distribution, and tech solutions for the tourism and cultural sectors. 

The Pass was developed by the Vox Group, an Italian company that operates in the field of digital innovations and is a market leader in the supply of radio guides, audio guides, distribution of tourism products and tech solutions dedicated to the tourism and cultural sector.